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Cross-Cultural Communication

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Check out our options for Cross-Cultural Communication!

Breaking Through Cultural Barriers:  Cross-Cultural Communication

Ever struggled to get your point across to someone from a different country, background, or ethnicity

That's where cross-cultural communication comes in! 

What is Cross-Cultural Communication?

Cross-cultural communication refers to exchanging information, values, and cultural differences among people from various countries, backgrounds, and ethnicities. It also involves paying attention to nonverbal cues like body language, dress code, and personal space. These subtle aspects of communication can make a huge difference in building rapport and bridging cultural divides.

Why is Cross-Cultural Communication Important?

In today's globally interconnected world, effective cross-cultural communication is essential. With globalization and increased migration, people from different countries, cultures, and backgrounds work together. Effective communication is critical to building successful partnerships and promoting diversity in the workplace.  Whether you're working with colleagues, clients, or partners from different cultures, knowing how to understand and navigate their norms, attitudes, and traditions can be the difference between a thriving business relationship and a lost opportunity.

Let's talk cultural misunderstandings!
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Example 1.

Picture this: Jessica, a successful American businesswoman, is in a business meeting with her Italian counterpart. She's excitedly sharing her mission to break cultural barriers and promote diversity in the workplace. As she expresses her desire to welcome everyone, regardless of their background or race, Diego, the Italian businessman, suddenly looks uncomfortable.

After the meeting, Diego comments to a coworker, "Did she just say 'race'? Does she think we're still in the Middle Ages?"

What happened? Well, here's the deal. The word "race" can be considered very rude for Italian speakers, who prefer the term "ethnicity". In Italy, they believe that it's impossible to categorize humanity into "races" based on genetic markers. For them, using the word "race" sounds extremely racist and outdated.

See how easily we can mix up our words and cause misunderstandings? Let's all strive to promote cultural awareness and understanding in our interactions!


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Example 2.

 Take Hans, a successful Dutch businessman with years of experience who was excited to do business with Carmelo, his Sicilian counterpart in Italy. Hans' passion for Italy was evident as he envisioned having his shirts produced in Carmelo's firm.

Unfortunately for Hans, Carmelo had a tough decision to make - choose him or Enrique, a Spanish client who had just launched his new e-commerce store and was looking for his first manufacturer. They decided to meet at a restaurant that Carmelo picked, but things went downhill from there.

Picture this: Hans arrived wearing a casual t-shirt, jeans, and sneakers while Carmelo was dressed in his best suit. Carmelo couldn't believe his eyes and tried to hide his disappointment. To make matters worse, when Carmelo started asking Hans personal questions, he made it clear that he had no time for small talk and wanted to get straight to business. In fact, he had booked a tour to Ortigia at 5:00 p.m. and didn’t  want to run late. Moreover, he kept referring to Carmelo by his first name.

This poor interaction caused Carmelo to feel disrespected and underappreciated. He was later heard complaining to Francesco about Hans not taking him seriously.

It's a good thing that Enrique was next in line. He was determined to make a good first impression and knew the importance of respecting Carmelo's cultural customs. The very next day, he showed up wearing a fancy suit and greeted Carmelo with the respect he deserved, including using his last name. They even had a lovely 30-minute conversation about their respective families which sealed the deal for Enrique.

This situation highlights the importance of recognizing and acknowledging cultural differences in business, and in life. Carmelo felt slighted by Hans' lack of attention and respect, and Enrique's ability to recognize the importance of hierarchy and dress codes in Carmelo’s culture earned him a new client.

Make sure to be mindful when engaging with individuals from other cultures!

How to Break Through Cultural Barriers
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Here are 5 key elements to help break through cultural barriers:

  • Avoid Closed-ended Questions: Open-ended questions encourage conversation and help get to know the other person better.

  • Avoid Humor: Humor can be hard to translate and may be offensive in other cultures. Unless you're sure, avoid using it altogether.

  • Listen: Listening attentively helps show that you're interested and helps provide context for the other person's ideas.

  • Observe Body Language: Body language can be used to convey nonverbal cues and can help build rapport with the people you're working with.

  • Research: Researching the culture and customs of the people you're working with can help you gain a better understanding of their values and norms, reducing misunderstandings.

Cross-Cultural Communication Training

If you really want to take your cross-cultural communication skills to the next level, consider training in this area. With the right training, you can improve collaboration, enhance understanding, deepen cultural awareness, and reduce conflicts among diverse groups.

So why not give it a try? Who knows - you might just discover a whole new world of opportunities!

Our course is designed to provide employers and employees with the knowledge, skills, and tools they need to communicate effectively across cultures. Through a combination of lectures, interactive activities, and case studies, we will teach you about topics such as cultural norms and values, nonverbal communication, and cross-cultural conflict resolution.

You will learn how to build rapport with people from different cultures, understand the nuances of different communication styles, and develop strategies for overcoming cultural barriers.

Interested in the Cross-Cultural Communication training?

Write us or book your free 15-minute conversation to know more!

How does it work?



In this phase, we'll have a 15-minute conversation to get to know you and discuss your goals!



We will create a personalized strategic plan to help you define and achieve your goals!


It's time to start working! Let's achieve all of your goals together. Your success is our success!


Group Training  (Online or In Person)

2h once a week
2h once a week
Number of Participants
6 to 12
6 to 12
Course Length 12 weeks (24h)
€585 \ p.p
€825 \ p.p
Course Length 6 weeks (12h)
€300 \ p.p
€420 \ p.p
Course Materials
Free 15-minute consultation


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